Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...

Execution, not vision, is the real B2B commerce problem. Most initiatives fail when pricing, contracts, data and workflows ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. But it doesn’t have to be.

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

While B2B companies are trying to minimize risk by applying governance practices used for internally developed applications, these top-down approaches are inadequate to control the adoption of genAI ...

For years, B2B marketing lived in the shadow of its flashier B2C sibling. Consumer brands made headlines with clever campaigns, emotional storytelling, and viral stunts, while B2B stuck to white ...

LinkedIn is well-known as both a networking tool and a digital resume platform. But for business-to-business (B2B) companies seeking a predictable and sustainable pipeline, LinkedIn can become so much ...

AI is breaking the old playbook for brand discovery, and most B2B CMOs admit they’re not ready for what comes next. The post ...

ZoomInfo reports a generational shift in B2B sales as Millennials prefer digital experiences, rejecting traditional sales ...

Here’s why the fifth P (payments) has proven to be an essential part of the marketing mix in 2022. Today, there are more ways to interact with brands, especially online, and thanks to their ...