From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

The influencer marketing playbook has long been written for consumer brands. Beauty tutorials on YouTube, unboxing videos on ...

Ripple Effect Communications, a groundbreaking B2B public relations agency, announces its 25th anniversary, cementing its ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now. Rising costs everywhere. B2B marketers face mounting pressures from higher ...

This year has certainly been an unpredictable one in the US. Along with the rise of AI, there’s been a potential TikTok ban in the cards, as well as the delay of third party cookies…again. The list ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

Quite apart from its huge business in desktop creativity apps, Adobe is expanding its ability to help B2B marketers manage how they interact with prospects. Adobe recently announced the general ...

Earlier this year, a survey from The Economist Group revealed a pretty damning picture of the state of B2B content, exposing a huge disconnect between what firms are creating and what their audiences ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

A framework for turning disconnected AI experiments into a governed, repeatable engine that delivers measurable business ...