LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to ...

The research shows a clear pattern: marketing signals often look encouraging on the surface, but the systems behind them — intent data, content performance, martech tools, and multi-channel campaign ...

If you're looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight. If becoming a commercial ...

From the importance of buyer enablement and the impact of agentic AI to the role of LLMs in buying decisions and the rise of ...

AI agents in 2025 went simple automation to becoming a strategic workforce that touched all aspects of B2B marketing and ...

Available today, a new study commissioned by the Martech Industry Council highlights the surprising dearth of accessible data and intelligence to B2B marketers. The study of senior marketing leaders ...

It remains one of the few disciplines capable of blending emotion, storytelling, and commercial intent in a way that feels ...

Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

The Grand Prix winner at the B2B Marketing Awards 2008 was Stanley Tools’ ‘Judgement day’, a campaign that stands out for its innovation, sense of theatre and use of experiential marketing to get its ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. It has become more and more common for B2B buyers to use websites, email and online ...