As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

A New Era in Digital Solutions Sheridan, United States – December 3, 2025 / Kineteck Solutions / Alysammy has officially rebranded as Kineteck, marking a pivotal moment in the company’s evolution.

Jessica Hatzis explains why true brand strategy isn’t fluffy marketing jargon, but the invisible architecture that shapes ...

Geoff Cook, a partner at Base Design and the creative mind behind branding work for MoMA QNS, MILK, NeueHouse, JFK Terminal 4 ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

At Frontiers Health 2025, the conversation around global brand launches was evolving rapidly – and EVERSANA and its agency ...

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...