Elf on the Shelf was created 20 years ago, and since then, more than 31 million scout elves, elf pets, and elf mates have been sold, according to the Lumistella Company. Needless to say, it’s become a ...

When Chanda A. Bell was younger, her family had a tradition of setting out an Elf assigned by Santa to monitor the kids' behavior leading up to the holidays In 2005, she worked with her mom on ...

When most parents think about the Elf on the Shelf tradition, they picture Scout Elf. A Scout Elf is Santa's official helper who visits a family's home during the Christmas season and reports back to ...

Over the last 17 years, Elf on the Shelf has become a piece of Christmastime tradition and pop culture. It all started with Carol Aebersold and Chanda Bell’s 2005 children’s picture book, "The Elf on ...