If you or your business don’t regularly use Gmail (or you haven’t switched to tabs yet), here’s what everyone has been talking about: At the end of May, Gmail announced the slow rollout of a new ...

Keep your emails out of Gmail’s Promotions folder. Here is how to write high-quality, personalized content that will stay out ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Buying a Gmail account for your business is more than just getting an email address. When you decide to buy a Gmail account, it provides you with a hoard of opportunities. This is particularly true ...

Here on the 10-year anniversary of Gmail Tabs, let’s talk about five truths about tabs, as well as some real new concerns. Ten years ago, Gmail introduced inbox tabs, including the infamous Promotions ...

Since Gmail announced its new Tabs feature back in July 2013, the marketing industry has been sustaining a long conversation on its potential impact on businesses. (I even wrote a piece on how Gmail ...

Opinions expressed by Entrepreneur contributors are their own. As an entrepreneur, email marketing can power a strong revenue stream for your business. With more than 1 billion people using Gmail each ...

Marketing isn’t always easy. Sometimes, it takes a great deal of concerted effort to deliver a message to your audience exactly the way you want to. Between crafting attention-grabbing copy, finding ...

Will GMail change the way email marketing is done? I read this great article online sometime back which made big sense in current scenario. A lot of people I know have started to use GMail as their ...

Gmail’s new tabs system separates marketing messages into a “Promotions” box, making it easier than ever to ignore e-mail ads. Yet one theory holds that Gmail’s new design could actually make e-mail ...