There is no single formula for a perfect landing page. Each one is unique, and while best practices help to focus the creation process, the right approach will – and should – always depend on six ...

Are you using landing pages to generate leads for your B2B service or tool? An optimized lead gen page can make the cost of a lead drop like a stone, if you know what you’re doing. This article will ...

There’s something wrong with the state of B2B landing pages. According to CMO Council, almost 80% of B2B marketers are not satisfied with their current levels of customer conversions. One major factor ...

While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

I’ll tell you what, let’s treat this article introduction like its own landing page and make it quick, clear and concise. Here are seven reasons your B2B landing pages are failing to drive enough ...

One of the biggest social media platforms, Instagram has evolved from a photo-sharing app to a lean, mean, lead-generating machine. The 83% of Instagram users who discover new products and services on ...