Discover what cult brands are, how they foster loyalty, influence identity, and the unique characteristics that set them apart. Examples include Mini Cooper, Goop, and more.

Cultists often seem like enigmas, making decisions and forming beliefs that appear irrational or even dangerous to the ...

“We all have an idea of what constitutes a cult,” writes author Jane Borden in “Cults Like Us – Why Doomsday Thinking Drives America” (One Signal Publishers). “The word cult conjures a mental picture: ...

The true definition of a cult classic movie can differ. The gist of it is something that might not have been popular or critically praised upon introduction but draws a loyal and dedicated fan base ...

Every movie lover has a favorite “cult classic.” Sometimes called “cult films” or “cult movies,” there is no one definition of a “cult film,” but most broadly, they are films with a dedicated fanbase ...

In July of 2016, then-candidate Donald Trump announced that the fate of the country was in peril. In a televised speech, Trump announced that only one person was equipped to turn the sinking ship of ...