Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros. Starting in mid ...

Nike’s rise to sneaker dominance came in large part thanks to the company’s marketing. More specifically, its vanguard advertising around athletes themselves. Now the brand is moving back towards that ...

College football season is almost here, and now you can rep your favorite school with every step thanks to the new Nike Pegasus 41 NCAA Collection, just launched at Fanatics. These limited edition ...

Nike shares have dropped significantly since 2021 due to a shift to online sales and increased competition, but college endorsements offer a path to recovery. NIL deals with college athletes and pros ...

Conceptualized by Tobie Hatfield, senior director of athlete innovation at Nike, Kohlhausen's custom Air Jordan 1 Low Golf ...

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If you’re a diehard college football fan, you’ve probably got the jersey, hoodie, hat and maybe even the socks and underwear of your favorite program. But, do you have sneakers to complete your outfit ...

Nike Basketball announced the signings of five well-recognized student athletes to NIL deals, including Bronny James -- the son of NBA star, and longtime Nike athlete, LeBron James -- on Monday. Also ...

As the college football season rapidly approaches, Nike has decided to mark the occasion with the massive "Week Zero" collection. The group consists of 13 colorways of the Nike Free TR 5.0 V6, each ...

Ja Morant’s Murray State-themed Nike Ja 2s aren’t the only college colors appearing on the NBA star’s second signature sneaker. On Friday, Morant took to social media to show off a new batch of player ...

How many fans and athletes have dreamed of one day obtaining a pair of player-exclusive shoes? One of the coolest perks of being an NCAA athlete is all of the free shoes and apparel that are not ...