Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Vikki Velasquez is a researcher and writer who has managed, ...

Small service-based businesses like pest control, plumbing and auto glass repair are the backbone of many local communities. Often run by hands-on entrepreneurs — what I like to call "blue-collar CEOs ...

Up to 98% of people used the internet to find information about a local business in 2022, according to BrightLocal research. And 87% of consumers used Google to evaluate a local business. For local ...

For small, mobile, local businesses operating without a fixed storefront, navigating the world of local SEO can feel like charting uncharted territory. Service area businesses (SABs) – think plumbers, ...

It’s hard to overstate the value of maximizing your organic visibility for location-based searches. A well-executed local SEO strategy lets you reach far more local customers, which can deliver a ...

When it comes to marketing a business online, several different strategies and tactics can be used. However, one of the most important is search engine optimization (SEO)—and, within that, national ...

Over the years, I’ve watched visibility move from keyword tactics to authentic local ties, yet many geo-targeted search engine optimization (SEO) strategies still chase links over real connections.

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...

Audience makes up the core difference between traditional SEO and local SEO. Whereas the central goal of traditional SEO is typically to increase visibility in search engine results for a national or ...

Small, hands-on businesses can skyrocket revenue with savvy local SEO tactics, as almost half of Google searches show local intent. Claiming and optimizing a Google Business Profile (GBP) is pivotal ...