Small businesses often organize their sales and marketing operations differently than larger businesses, putting more of an emphasis on sales until they have sufficient capital and staff to elevate ...

Marketing costs money. It is possible for businesses to utilize more inexpensive, and occasionally free, marketing techniques, but the vast majority of businesses must allocate a portion of their ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

Many businesses bring in the bulk of their revenue during the holidays. Learn how to maximize holiday sales and when to devise and implement your strategy.

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Sales and marketing are terms often used interchangeably, but they have key differences in their crucial roles. Together, they push the business growth through sales as well as marketing efforts.

In most companies, the marketing and sales teams run in complete silos. Maybe they only meet in the break room during a birthday celebration — or worse — as a last resort when something is going wrong ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

Advantage Sales & Marketing acts as a third party sales and marketing for over 3,000 clients in the United States. With approximately 40,000 associates, Advantage has grown from a Southwest based food ...

Nagpal will oversee integrated sales and marketing operations as the Mumbai-based real estate group prepares for its next ...

Nagpal will lead sales and marketing, overseeing revenue planning, product positioning, pricing, go-to-market strategies and ...