Here's how to use Google Ads new search terms reporting & insights and what you need to know about why Google is surfacing search term insights in new privacy-safe ways. Search advertisers are ...

Google Ads is testing a new feature that brings fresh transparency to responsive search ads (RSAs), a feature previously available only for PMax campaigns. Called “Search Term Categories,” the beta ...

You can use Google Trends to understand how often people search for certain terms or topics. Google Trends lets you customize search data by region, time period, category, and type of search. You can ...

In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 ...

With the impending changes in the federal rules related to electronic discovery, opposing parties will be required to discuss any and all discovery issues involving electronically stored information ...

A new feature rolling out to Twitter will let users opt-in to notifications about tweets containing specific search terms. Twitter has been spotted working on a new feature that will allow users to ...

TikTok uses AI to suggest search phrases on videos and boost search activity. It looks at signals including user comments and queries from other users to determine search terms. Some creators have ...

Caitlin O'Kane is a New York City journalist who works on the CBS News social media team as a senior manager of content and production. She writes about a variety of topics and produces "The Uplift," ...

Learn what search terms are, how they differ from keywords, and why they matter for SEO and PPC. Start targeting the right queries to grow your traffic. Everyday billions of people type words into ...