Keeping your existing B2B data lists in good shape will pay dividends in your marketing campaigns. Your B2B data lists are the lifeblood of your sales and marketing campaigns, so you need to be sure ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Getting your B2B marketing content strategy right for 2026 is going to be a bit of a puzzle. The digital world keeps changing ...

As businesses continue to become more reliant on technology, organizations are searching for new ways to remain relevant to their customers. This trend has made it clear to sales and marketing ...

“Expecting to drive heavy sales through a single-touch to a cold list isn’t realistic,” she added. “Entering fresh, new and verified contacts (quality data) into a program that will touch them several ...

How to build a prioritized list of the most promising B2B prospects that will be your next unicorns. The B2B market of any industry is finite. And, as is the case in any other market, the Pareto ...

B2B marketers face an enormous challenge: how to reach an increasingly fractured audience in a saturated marketing environment. It's the equivalent of hitting a moving target with a constantly ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

It’s difficult enough for marketers to stay on top of the latest data about consumers, but reaching the right people in the B2B world presents a whole host of new challenges. On Friday, Oracle ...