Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. It's no longer a question of whether AI will dominate; rather, the question is what ...