From Squid Game to BTS and Oscar-winning films, South Korea’s cultural influence feels bigger than ever. But, as the Korean Wave reshapes entertainment across Asia and beyond, questions are growing about what really defines cultural ownership in an increasingly global industry. Which brings us to one curious case at the centre of the conversation: is K-pop Demon Hunters... even Korean? 📺 Watch more on our new Asia Specific podcast: https://www.youtube.com/watch?v=YEaz1xMU59U | BBC World Service